Thank you for enquiring about advertising with Mountain Gazette.
The Mountain Gazette is the Rocky Mountain region’s premier culture and lifestyle magazine. It has no equal. The Gazette prides itself on the quality of its writing, photography, illustrations, design and especially its covers, which are famous enough that people use them for wall posters. Every month, MG provides its readers with an unabashed discussion of mountain sports, environmental issues and the experiences of people who live and play in the land of vertical terrain. We tell good stories, and the people you are trying to reach read them with a passion unmatched by any other publication.
The readers of Mountain Gazette, the winner of Utne Reader’s Best Regional Publication Award, lead active lives and regularly ski, hike, climb, paddle, backpack, fish and climb mountains. They also birdwatch, chase butterflies, read next to babbling streams, nap in mountain meadows and show their kids where the past tadpole-viewing spots are. Gazette readers also like to have a good time — according to our readers’ survey, they attend music festivals and special events on a regular basis, and, when traveling in mountain country, they visit local bars and restaurants.
And there are a lot of them. And they are the kinds of people you want to reach.
Mountain Gazette distributes 45,000 copies monthly throughout the Rockies. The vast majority of copies are distributed in Colorado, and we have a strong presence in mountain towns in Utah, New Mexico, Montana, Idaho, Wyoming and Arizona. Our prime distribution points are the kinds of places where your target audience lives (or hopes to live) and plays. Places with ski areas and gear shops and cool bookstores and java huts and brewpubs. Places with roofracks filled to overbrimming with kayaks and skis and bikes and camping gear.
People bring the MG home with them, and they save those issues for a long time. Our readers’ surveys indicate a solid 2.6-person pass-around rate, and the magazine is so popular that local distributors often hold reservations for issues. Our shelf-life spoilage rate is so low as to be considered negligible.
Why advertise with Mountain Gazette?
• Focused, quality regional circulation: Mountain Gazette is the one publication in the land of vertical topography that everyone talks about.
• Incredible value.
Advertising value is measured by CPM — cost per thousand. In other words, how much it costs to reach 1,000 people. To calculate CPM, take the rate you pay for an advertisement, divide by the magazine’s circulation and multiply by 1,000.
For example, Mountain Gazette’s open rate for a full-page color ad is $2,200. The circulation is 45,000, — so the CPM is around $49.
CPM comparison of four other outdoor magazines, based on full-page open rates:
Powder -$145
Rock & Ice - $115
Backcountry - $110
Mountain Gazette - $49
Advertising with Mountain Gazette gets your business and your brand in front of a lot of eyes, eyes that matter, eyes that are in all the right places, for very little money. When you consider the intense dedication and income levels of our readership base and our focused distribution area, it’s plain to see that there is no better advertising value than the Mountain Gazette.
To book insertions for the next available issue, please call Scott Leonard at 970-274-6655 or email sleonard@mountaingazette.com
Demographics Ad Sizes & Specs, Pricing
For all the latest details, please download our PDF
Media Kit.
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