In Search of Powder: A Story of America’s Disappearing Ski Bum

by MG Admin on January 12, 2011

In the 2002 book, “Downhill Slide: Why the Corporate Ski Industry Is Bad for Skiing, Ski Towns, and the Environment,” author Hal Clifford wrote (I’m paraphrasing here) that ski towns used to be cool because they attracted fringe elements like ski bums, hippies and artists, but then rich people found out about them, and of course, priced all the cool poor people out of these funky towns, and now they aren’t as cool (still paraphrasing). Eight years later, author Jeremy Evans has dug deeper into this issue — why ski bums can’t afford to be ski bums anymore, and thusly are dying out. If you want to lament the ski towns’ loss of character and characters, this book provides ample fodder: Evans is a former newspaper reporter and has stocked this book with interviews of ski bums past and present, facts and figures, research and personal experience. He lives in Lake Tahoe, where 70 percent of the houses on the south shore are second homes and are dark 50+ weeks a year, and the median price of a single-family residence went from $168,000 to $540,000 between 1998 and 2006 — and no one knocks on your door at Halloween anymore. You’ll read stories of the good old days of the ski bum, and the present day, which looks drastically different: ski town work forces are largely immigrants; lots of the workforce commutes from the next town over (“Aspen is alive and well … in Basalt”) and ski hills are owned by large corporations (“We’re a resort town, not a ski town”). Pro skiers and snowboarders are mega-celebrities with 6- to 7-figure incomes, and even ski porn is big business. A great read if you want to understand what’s changed in the past 50 years in the ski industry.

www.bisonbooks.com

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